Let me tell you about Mike. 

Mike had a GloboGym membership for four years. Paid $89 every single month like clockwork. That's $4,272 over four years. 

His results after four years? Almost nothing. 

Not because he didn't care. Not because he didn't try. But because the system was designed to keep him spinning his wheels while extracting maximum monthly fees. 

Then Mike built a home gym. Basic setup: power rack, bench, barbell, plates. Total investment: $2,800. 

His results after 18 months? Dropped 35 lbs, added visible muscle, hit PRs he'd been chasing for years. 

The difference wasn't the equipment. It was the elimination of every obstacle that was killing his progress. 

This isn't about saving money. This is about actually achieving the goals you set when you first decided to get in shape. 

The Real Reason You Bought That Gym Membership

Be honest for a second. 

Why did you sign up for that gym membership? 

Not because you wanted to pay $89/month forever.

You signed up because: 

● You wanted to lose 20-30 lbs and keep it off
● You wanted to build muscle and look better
● You wanted to feel stronger and move better
● You wanted your kids to see you as healthy and capable
● You wanted to prove to yourself you could commit to something hard 

None of those goals included "wait 20 minutes for equipment" or "skip workouts because the gym closes at 10 PM." 

But that's what GloboGym sold you. Access to a system designed to make progress as difficult as possible while keeping you paying monthly. 

Why Commercial Gyms Profit From Your Lack of Progress 

Here's the uncomfortable truth about gym business models: 

They make more money when you DON'T achieve your goals. 

Think about it: 

If you got in great shape: 

● You'd stop needing their "expert trainers" ($60-$100/session)
● You'd stop buying their supplements and shakes
● You'd be confident enough to train anywhere (including at home)
● You might actually cancel your membership 

But if you stay stuck: 

● You keep paying monthly forever
● You keep hoping "this month will be different"
● You keep buying their upsells to "finally break through"
● You blame yourself, not their broken system 

GloboGym's perfect customer: Pays monthly, shows up occasionally, never makes real progress, never cancels. 

Sound familiar?

The Obstacles That Kill Your Progress (That You Don't Even Notice) 

You think you're failing because of discipline or motivation. 

Bullshit. 

You're failing because you're trying to make progress in a system specifically designed to prevent it. 

Obstacle #1: Schedule Restrictions 

Your body is ready to train at 5:30 AM. The gym opens at 6:00 AM. 

You get home from work at 8:45 PM ready to crush a workout. The gym closes at 9:00 PM.

Result: You train when you're NOT ready, or you skip entirely. 

Home gym reality: Train at 5:30 AM, 10:00 PM, or 2:00 PM on your lunch break. Your schedule, your rules. 

Obstacle #2: Equipment Waits 

You need the squat rack. Some kid is doing curls in it (because of course he is). You wait 15 minutes. He finishes. Someone else grabs it immediately. 

You wait another 12 minutes. By now your warm-up is cold and your motivation is gone.

Result: Rushed workouts, missed exercises, inconsistent training. 

Home gym reality: Walk to your rack, start lifting. Zero waits, ever. 

Obstacle #3: Broken Equipment and Inconsistency 

Monday: Cable machine works perfectly. Wednesday: "Out of order" sign. You adjust your entire workout. Friday: It works again, but the weights feel different somehow. 

Result: You can't progressively overload when the variables keep changing. 

Home gym reality: Your equipment works the same way every single time. Consistency = progress. 

Obstacle #4: The Commute Tax

20 minutes there. 20 minutes back. 40 minutes of your life gone before you even start training. Three workouts per week = 2 hours of driving. 

Per year: 104 hours sitting in traffic to access equipment you're already paying for. 

Result: Skipped workouts because "I don't have time" (but you'd have time if you didn't have to drive). 

Home gym reality: Walk 15 feet from your bedroom to your garage. Start training. 

What Actually Drives Progress (And Why Home Gyms Deliver It) 

Every fitness transformation comes down to one thing: 

Consistent execution of a proven plan. 

Not motivation. Not willpower. Not some secret workout protocol. 

Just showing up repeatedly and doing the work. 

Here's what that requires: 

Requirement #1: Frictionless Access 

The easier it is to start training, the more likely you are to actually train. 

GloboGym friction: 

● Decide to work out
● Get in car, drive 20 minutes
● Find parking, walk to entrance
● Check in, change clothes, find available equipment
● Total friction: 35-45 minutes before first working set 

Home gym friction: 

● Decide to work out
● Walk to garage
● Total friction: 90 seconds 

Which one are you more likely to do consistently?

Requirement #2: Training During Your Peak Windows 

Your body has windows when it's primed to train hard: 

● Early morning (5-7 AM for many people)
● Lunch break (12-1 PM)
● Post-work (6-8 PM)
● Late evening (9-11 PM for night owls) 

GloboGym availability: Maybe 2 of those 4 windows, if you're lucky.

Home gym availability: All of them. Every day. Forever. 

Which one leads to better workouts? 

Requirement #3: Progressive Overload Without Interruption real progress requires: 

● Same exercises, week after week
● Gradually increasing weight or reps
● Consistent form and tempo
● Tracking every session 

GloboGym reality: Equipment unavailable, exercises changed, form rushed due to crowds, tracking interrupted by waits. 

Home gym reality: Same setup every time. Same equipment. Same conditions. Perfect for progressive overload. 

Requirement #4: Zero Intimidation or Self-Consciousness Be honest: How many times have you: 

● Skipped an exercise because you felt watched?
● Cut a workout short because you felt self-conscious?
● Avoided trying something new because people might judge? 

That psychological friction kills progress. 

Home gym reality: Nobody watching. Nobody judging. Just you and the work.

Result: You try harder exercises, push closer to failure, make faster progress.

Over time you'll start making up your own exercise variations. You can experiment until you find the perfect movement for your anatomy, goals, experience, and gear. 

The Six-Month Test: Where Are You Actually Going?

Here's a question that exposes everything: 

If you keep training exactly how you're training now, where will you be in six months?

If you're at GloboGym:

● Same body composition (maybe slightly worse)
● Same strength levels (or lower due to inconsistency)
● $534 poorer ($89 x 6 months)
● Frustrated by lack of progress
● Blaming yourself instead of the system 

If you have a home gym: 

● Visibly leaner or more muscular (depending on goals)
● Significantly stronger (consistent progressive overload)
● $534 saved (and owning equipment worth thousands)
● Confident from seeing actual progress
● Ready to push further 

The difference isn't effort. It's environment. 

Real Rebels Who Made The Switch (And Actually Got Results) 

Jennifer from Halifax: "I paid for gym memberships for 9 years. Lost maybe 15 lbs total, gained it back twice. Built my home gym in March. Down 34 lbs by October. Same effort, zero obstacles. I can't believe I wasted nine years waiting for equipment and making excuses." 

Derek from Ottawa: "I wanted to deadlift 500 lbs. At my commercial gym, I'd wait 30+ minutes for the platform, rush through my sets, never made progress. Built a home platform and rack. Hit 500 lbs four months later. Turns out consistency matters more than fancy equipment." 

Lisa from Vancouver: "I'm a nurse. My schedule is chaos. Commercial gyms didn't work because I couldn't predict when I'd be free. Home gym changed everything. I train at 11 PM, 5 AM, whenever I have 45 minutes. Lost 28 lbs, hit strength goals I'd given up on. This isn't about money. It's about actually making progress."

What Your Goals Actually Need (Equipment List)

You don't need $15,000 in equipment to make real progress. 

You need the essentials that allow consistent training: 

Foundation Setup ($2,500-$3,500): 

● Power rack: $500-$1,200
● Olympic barbell + 230 lbs plates: $600-$800
● Adjustable bench: $400-$600
● Rubber floor mats: $200-$300 

This setup handles: 

● All major compound lifts (squats, deadlifts, presses, rows)
● Progressive overload for years
● Full-body training 3-6x per week 

Upgrade Level ($4,500-$6,500): 

Add to foundation: 

● Adjustable dumbbells (10-90 lbs): $600-$800 (link to adjustable dumbbells)
● Cable attachment or pulley system: $900-$1,200
● Additional plates (400+ lbs total): $400-$600 

This setup handles: 

● Everything foundation does
● Plus isolation work, unilateral training
● Plus functional movement patterns
● Basically a complete gym 

Elite Level ($7,000-$10,000): 

Add to upgrade: 

● Multi-station machine (like Mr. Monster): $3,449 (link to Mr. Monster)
● Specialty attachments: $180-400
● Cardio equipment: $800-$1,500 

This setup replaces any commercial gym on earth.

The point: Even at the elite level, you break even in under 3 years vs. gym fees. After that, you're training for free while making actual progress. 

Why Progress Requires Ownership (Not Permission)

Here's what nobody tells you about fitness transformation: 

You can't build something real when you're renting the tools. 

Think about it: 

People who own homes invest in improvements, take pride in their space, build equity over decades. 

People who rent apartments do the minimum, accept whatever the landlord provides, build zero equity. 

Same concept applies to training. 

People who own gyms: 

● Invest in their setup
● Take pride in their training space
● Build strength equity that compounds over years
● See their equipment as an extension of their goals 

People who rent gym access: 

● Accept whatever equipment is available
● Feel no ownership over their environment
● Build zero equity (just monthly expenses)
● See the gym as a service they consume (not something they own) 

Ownership psychology changes everything. 

When you own your gym, every workout is an investment in YOUR asset. When you rent gym access, every workout is just another cost with no return. 

The Email List That Helps You Actually Succeed

Here's something most people miss:

Building a home gym is step one. Getting the right guidance is step two. 

The Befitnow Underground isn't just about equipment deals (though subscribers save hundreds on flash sales). 

It's about being part of a community that's serious about results: 

● Training protocols that work in home gym setups
● Equipment recommendations based on real goals, not marketing hype
● Progress tracking systems that drive consistent improvement
● Exclusive content from people who've actually built results at home

→ Join 4,500+ rebels who train smarter at home and get exclusive deals

The equipment matters. But the community and knowledge matter more. 

The Fork In The Road (Where Do You Actually Want To Be?) 

You're standing at a decision point right now. 

Path 1: Keep Renting Access 

● Keep paying $89/month forever
● Keep waiting for equipment
● Keep adjusting your schedule to their hours
● Keep making excuses about why "this month will be different"
● Keep not making real progress 

Path 2: Own Your Training 

● Invest $2,500-$6,500 once
● Train whenever you want, however you want
● Remove every obstacle that's been killing consistency
● Actually make measurable progress toward your goals
● Own equipment that increases in value while gym fees evaporate

The fork is simple: 

Do you want to keep paying for access to a system designed to prevent your success? Or do you want to invest in an environment designed to maximize your progress?

Start Building Your Results-Driven Setup 

Stop renting permission to make progress. 

Start owning the environment that actually delivers results. 

Foundation Level ($2,500-$3,500): 

● Power rack
● Barbell + plates
● Adjustable bench
● Floor mats 

This setup eliminates every obstacle and delivers consistent progress.

Upgrade Level ($4,500-$6,500): 

● Everything foundation includes
● Plus adjustable dumbbells
● Plus cable system
● Plus additional plates 

This setup replaces any commercial gym for serious training. 

→ [BUILD MY RESULTS-DRIVEN HOME GYM] 

Befitnow Canada - Machine Collections

The rebellion isn't about equipment. It's about refusing to accept a system designed to keep you from achieving your goals. 

Own your training. Make actual progress. Join the rebellion. 

Want exclusive training guides and equipment deals? 

Join the BeFitNow Underground for protocols, progress systems, and insider pricing that helps you actually achieve your goals. 

→ [GET TRAINING GUIDES + EXCLUSIVE DEALS]

P.S. — Mike didn't fail for four years at GloboGym because he lacked discipline. He failed because he was trying to make progress in a system designed to prevent it. Once he removed the obstacles, progress became inevitable. The same is true for you. 

P.P.S. — Your kids won't remember how much you spent on gym memberships. They'll remember how you looked, how you moved, and whether you were strong enough to play with them. Progress matters. Results matter. The rest is just noise.